Affiliate Marketing for Beginners - Detailed Instructions in 2020 - Those who want to make money online have many options. One of the ways that you can both start relatively quickly and make good money is affiliate marketing. In this article I explain the basics of this concept and how you can build up a residual income with it.
Affiliate Marketing Guide
What is affiliate marketing?
The basic concept of affiliate marketing is quickly explained: websites, online shops and service providers want to sell as much as possible. Therefore you offer the possibility to recommend their products further. If this recommendation leads to a sale, the seller pays the recommending party a commission.
How does affiliate marketing work?
A simple example: You have a YouTube channel on which you publish a book review. In the video description you link to the book at Amazon with a special link . If one of your viewers uses this link and buys the book, you will receive a profit sharing from Amazon - often that is 7% there.
So let's say the book costs € 20, that would be € 1.40 every time that happens. Theoretically 100 or 1000 times.
20€
retail price
7%
Provision
1,40€
per sale
Instructions for affiliate marketing
So what do you have to do so that you too can earn commissions with affiliate marketing? Now let’s take a look at the 5 most important steps.
Step 1: choose a topic
You should be the first to commit to a specific topic. This is important for two reasons. Firstly, to have a unique selling point . Nobody is interested in the hundredth YouTube channel on muscle building or the thousandth blog on animals.
On the other hand, it is important to be recognized as an expert in a certain area . Both will help you build the reach that you absolutely need if you want to do successful affiliate marketing. We'll go into that in more detail right away.
Choose a niche: "Golden Retriever" instead of "Animals"
Use your existing resources
So choose a topic. For example, this can be a specialty of your own that you are already familiar with. About a channel about the peculiarities and the education of Golden Retrievers , if you are already master of two dogs of this breed. Or something that you do regularly anyway.
To stay with the initial example with the book reviews: Let's say you like to read fantasy books, then it could be a Facebook group with book reviews on the subject of medieval fantasy books, where you publish texts, pictures and videos.
Step 2: Decide on a medium
Next, think about which medium you want to use to publish your content. Basically, affiliate marketing is not subject to any restrictions. For example, you can start a YouTube channel , set up a blog , start a podcast on Facebook, make a group on your chosen topic. This is primarily about your personal preferences.
Affiliate Marketing - Tutorial
Affiliate marketing works on many different media
Do what you have the most fun and what you have a talent for. This is also important so that you don't lose your lust after a week and stop again. It can sometimes take a while before you earn your first commissions.
Generate passive income
In return, affiliate marketing has the sugar sweet downside of building a passive income with it. And that can even get extremely high and reach many thousands of euros per month.
If the content is produced and the links are set, the money will come in after the time even if you do nothing more. So in a way "while sleeping", even if I don't like this expression very much, after all, time has to be invested before it happens.
Passive income through affiliate marketing
It quickly becomes 3 or 4 digits!
I myself earn a low 4-digit amount per month with affiliate marketing alone . Even though I have only really started to invest more time and energy in the topic in the past few months.
So create a YouTube channel, start a podcast or create a blog using WordPress - depending on what you want the most.
Step 3: content for your affiliate marketing
Once you've chosen a medium, you start producing high-quality content for your potential readers, listeners or viewers. Always try to orientate yourself to the problems and wishes of those who should consume your content and choose your content accordingly.
To get back to the Golden Retrievers again, you could use the following things on your channel:
Which feed is suitable for golden retrievers?
How do you do grooming properly at GR?
How do you train a GR not to chase cats?
...
So the whole thing is very special and tailored to your specific niche. This is how you inevitably attract the attention of Golden Retriever owners.
Find suitable content topics
To come up with such topics, it's best to create a small mind map and ask yourself what concerns, problems and wishes your target group has and collect everything you can think of.
READ Creating a blog for beginners – A detailed guide in 17 stepsMindmap affiliate marketing niche
Mindmap for content topics - Created on Mindmeister.com
After brainstorming is before the potential check
You can then use a tool such as the Google Keyword Planner or the very good Keyword Finder tool to check the phrases, such as "washing golden retrievers properly" , and find out how often they are searched for, which gives you an indication of how popular this topic could be and how much reach you could reach with a corresponding piece of content. (The Keyword Finder also suggests alternative topics and shows you how difficult or easy it is to rank on a topic.)
kwfinder for affiliate marketer
Topic and keyword research with the Keyword Finder
The more quality content you produce, the more your readers and viewers will grow. And the more fans you have from your chosen target group, the logically the higher your affiliate earnings will be.
Step 4: Choose an affiliate program
Now you have created the basis for using an affiliate program at all. By far the easiest way to get started is the Amazon Partner Network, which I mentioned in my example. If there are products for your target group on Amazon, I would recommend that you start.
Amazon Partnernet
All you have to do is register with Partnerset.amazon.de and look for an article there that you think is suitable. Then you create a so-called affiliate link or referral link at the push of a button.
Without a cookie there is no affiliate commission
This is a link that takes your visitor, viewer or listener directly to the linked product. At the same time, this link sets a cookie that contains the information that you were the one who sent the customer to Amazon. It is only through this cookie that Amazon or another provider knows who is entitled to the commission - namely you.
Back again, for example, golden retriever: You have published a video or blog post on grooming, in which you give tips on what to look out for and which brush you use for grooming. You are now looking for this brush on Amazon, create the referral link and put it under your video in the description or in the body text if it is a blog post.
Amazon Partnernet Affiliate Link
Abridged affiliate link for an Amazon product
That’s it. Every time someone clicks your link and becomes a buyer on Amazon, you get a percentage commission. And not just on this product but on the entire purchase of this person.
ALSO READ Why bloggers need SEO in 2020More affiliate programs and platforms
If you have some experience or there are no suitable products for your target group on Amazon, you can also use the following sources:
Digistore24 : There are digital products with high commissions
Awin : Mediates between advertisers and affiliates in all areas
100 partner programs : gives a great overview of where to find what
From the tour operator to the betting provider and from the dog brush to the video course for dating. Basically, there is no subject area that is not covered in any form. Anyone can do affiliate marketing!
Even if you were completely talent-free (which I do not believe with the best will) and you would be lying on the couch and watching TV all day, you could still make a video with your smartphone, in which you will find out about the latest episode of good times Philosophize bad times and put an affiliate link to fan products under your video.
Step 5: Encourage people to use your affiliate links
The last and most important step is to insert your links in the text, the video description or wherever you have the opportunity to do so and make them clearly visible.
It is best to do this in a clearly visible area and highlight it. You should also shorten the link so that it doesn't look long and messy. The Amazon partner network has its own link hoarder. For other partner programs, you should use your own link shortener.
Shorten affiliate links correctly
Since Bitly allegations were made that they would install their own affiliate cookies in the links and thus collect commissions, I no longer use it. I have to say clearly: I don't know if there is anything wrong with the allegation ! I cannot and do not want to take the risk.
TRENDING WordPress SEO Checklist – 45 Tips to Increase Traffic by 571% in 13 Months in 2020I personally use Convertlink , which I can highly recommend because it still has an unbelievable number of very useful functions. For example, the automatic integration of Facebook pixels, so-called bounce pages and even split tests.
Shorten convertlink to affiliate links
With Convertlink, affiliate links can be shortened, Facebook pixels integrated, bounce pages created and much more
Eye-catching links and verbal advice for video and audio
Especially in videos, podcasts and all non-text-based content pieces , you should definitely verbally point out where the link can be found and that it can be clicked to get to the product. This massively increases the likelihood that you will earn commissions. If you do not do this, chances are high that potential buyers will never see the link.
READ WordPress slow? This is how performance optimization works in 2019Of course, you don't have these problems with a blog or a Facebook page, because people stumble across the affiliate link all by themselves.
"With Affiliate Marketing, € 2,000, € 5,000, or € 10,000 per month is possible without problems"
These are not my words, but those of "Affiliate König" Ralf Schmitz but I can definitely sign that. Even after a relatively short time, I already achieved a 4-digit passive monthly income. Ralf Schmitz was a real inspiration and a great source of knowledge for me.
Therefore I can fully recommend you to watch his “ Stone Age Affiliate Marketing Strategy ” for free.
Ralf has been in the market for an incredibly long time and, as a "micro-company", has built up an incredibly lucrative business that is largely based on affiliate marketing. For me he is perhaps the expert in affiliate marketing and he is very positive for me due to his honesty and competence.
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